Full Job Description
Position: Digital Content Strategist
Company: Amazon
Location: Saint Francis, Wisconsin
About Us: At Amazon, we strive to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. Our culture is driven by innovation, a commitment to quality, and a relentless pursuit of excellence. In our Saint Francis office, we are actively expanding our digital presence and are looking for a talented Digital Content Strategist to join our dynamic team.
Job Summary:
As a Digital Content Strategist, you will be responsible for creating, curating, and maintaining engaging digital content that resonates with our diverse customer base. Your expertise will help drive our digital marketing efforts and enhance customer engagement through various channels including social media, email marketing, and our Amazon platform. This role is crucial to shaping our brand voice and extending our reach in both existing and new markets.
Key Responsibilities:
- Develop and implement a comprehensive content strategy that aligns with Amazon’s business goals and marketing objectives.
- Create high-quality, engaging digital content tailored for different platforms, including blog posts, social media updates, email newsletters, and website copy.
- Conduct market research and audience analysis to optimize content performance and ensure it meets customer needs and preferences.
- Collaborate with cross-functional teams, including marketing, design, and analytics, to ensure content consistency and effectiveness.
- Utilize SEO best practices to enhance content visibility and engagement across digital channels.
- Monitor and analyze content performance metrics, providing regular reports and insights to drive further improvements and strategy adjustments.
- Stay updated on industry trends and emerging technologies to adapt content strategies accordingly.
- Assist in developing and maintaining an editorial calendar, ensuring timely publication of all content.
- Oversee third-party content partnerships and collaborations to broaden audience reach.
- Train and mentor junior content team members, sharing best practices and fostering a culture of creativity and innovation.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in a digital content strategy role, preferably within a fast-paced environment.
- Proficient in SEO principles and practices, with experience in analytics tools such as Google Analytics.
- Exceptional writing, editing, and proofreading skills with a strong attention to detail.
- Experience with content management systems (CMS) and social media platforms.
- Strong project management skills, able to prioritize multiple tasks effectively.
- Creative thinker with the ability to generate innovative content ideas.
- Excellent communication and interpersonal skills, able to work collaboratively within a team.
What We Offer:
At Amazon, we believe that our people are our greatest asset. We offer a supportive and inclusive work environment where all team members can thrive. In addition to competitive compensation, we provide a comprehensive benefits package that includes:
- Health, dental, and vision insurance.
- Generous paid time off and company holidays.
- Retirement savings plan with company match.
- Opportunities for professional development and growth.
- Employee discount on Amazon products and services.
Why Saint Francis?
Saint Francis offers a unique blend of small-town charm with easy access to urban amenities. Enjoy the benefits of a tight-knit community while being a short drive from Milwaukee, where you can explore vibrant arts, culture, and diverse culinary scenes. Our location provides a backdrop for outdoor activities and family-friendly events throughout the year, making it an excellent place to live and work.
Join Our Team!
If you are passionate about digital content and eager to make a significant impact in a leading global company, apply now to become our Digital Content Strategist. We look forward to welcoming innovative thinkers who are ready to grow with us.
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.